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World Parkinson's Disease Day 2017

"Me at my Best", World PD Day 2017

To inspire and empower millions of people around the world who live with Parkinson’s disease, Bial launched in 2017 a touching campaign for the World Parkinson's Day (11 April) with real patients successfully performing everyday tasks.

Imagine being unable to control your own body. In your mind, everything’s exactly like it was; but your brain seems to have forgotten how to tell your body to do every day tasks like tie the shoes or use a tooth brush.

This is how it feels to live with Parkinson’s. A real challenge for the 10 million patients diagnosed with Parkinson’s disease around the world. PD is a progressive neurodegenerative disease – an illness that affects nerve cells in the brain. For those who live with these symptoms, Parkinson’s disease means much more than just physical symptoms: it also means a loss of their independence.

In order to help people with Parkinson's to not lose their self-esteem, real patients were invited to star on a video that shows them at their best, focusing on what they can do instead of what they cannot do: buttoning up shirts, putting on make-up, tying up shoes or even dancing and playing guitars. Simple everyday tasks along a cheerful, feel-good tune developed specially for the campaign.